104B-517421-10-OKC

Blazing New Trails

Our official theme for the year was Blazing New Trails. While change is constant in our industry, we identified 2025 as a year that required intentional adaptation to continue delivering results for our clients. The theme established a clear direction for the year.

Supporting phrases included Fearless, Not My First Rodeo, and Kicking Ass and Taking Names. These phrases were used consistently throughout the year and across the agency.

The theme was executed through an internal merchandise collection that included a Collector Pin Set, T-Shirt, Poker Set, and Handkerchiefs. Each piece was designed with deliberate detail. The collector pin set represented each of the agency’s core values. The handkerchief design contained more than 50 hidden Easter eggs referencing agency traditions, internal moments, and past work. The poker set and t-shirt further applied the theme across additional pieces in the collection.

Together, the collection served as a cohesive execution of the Blazing New Trails theme.