104B-522904-10-OKC

2025 Carne Diem

Carne Diem is VI Marketing and Branding’s annual chili cook-off benefiting United Way. This year’s event creative aligned with the agency’s Blazing New Trails theme, which was rooted in a western aesthetic. The look and feel were applied across event elements including branded mugs, signage, social posts, and on-site materials to create a cohesive visual system.

Despite rainfall at the start of the event, Carne Diem delivered a record year. The event included 57 amateur chili entries, 12 professional entries, and 18 judges. Additional event features included a live band, a pepper-eating contest, and a professional line dance instructor, contributing to the event experience.

Through consistent creative execution and on-site application, Carne Diem continued to bring the community together while supporting United Way and applying the agency’s annual theme to a large-scale public event.