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Talk About Tobacco – Social Video Campaign

Most parents whose kids vape have no idea it’s happening.

Talk About Tobacco’s social campaign from the Tobacco Settlement Endowment Trust (TSET) met parents in their scroll with a simple promise: you don’t need all the answers, you just need to start the conversation.

Lo-fi visuals kept it real, disarming messaging kept it human and practical, tip-focused content turned “I should talk to my kid” into “I’m ready to talk with my kid.”