104B-457929-10-OKC

For more than two decades, the VI Marketing and Branding team has organized and hosted an annual fundraiser for the United Way of Central OK, which is also a lively community gathering, a festive downtown block party and a highly competitive chili cook-off, with both a professional and an amateur division, rolled into one called Carne Diem. In an effort to break our most recent fundraising record of a whopping $10,515, which we set in 2022, we ramped up our 2023 promotional approach and created new fliers, invitation and reminder emails, digital graphics and a landing page, which all reflected this year’s theme: Oktoberfest. And we’re happy to report that our efforts paid off — we raised a grand total of $11,440 for our local United Way chapter!