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Mascots Campaign Integrated

Our state’s health outcomes needed a little boost! Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET) launched an unexpected partnership: university mascots Pistol Pete and Boomer joining forces to inspire healthy change across Oklahoma. The campaign hinged on a simple truth: Sometimes the best way to encourage healthy habits is through playful, relatable moments, and a little friendly competition of course!

Through a series of engaging social videos and digital content, the unlikely duo helped their fellow Oklahomans make healthy choices by swapping groceries, prepping snacks, adding fun to water and celebrating small victories. Each piece of content drove viewers to interactive tools and resources on ShapeYourFutureOK.com, including a sugar calculator, meal prep guides and customizable grocery lists.