089-455350-10
In Oklahoma, diabetes is one of the ten leading causes of death, affecting nearly half a million residents. Studies show that people who smoke have up to a 40% higher risk of developing Type 2 diabetes than non-smokers and are more likely to have trouble with insulin dosing. The Oklahoma Tobacco Helpline’s “Decisions” campaign follows a man through several decades as he places items on a table, such as keys, wallet, phone and cigarettes. As years pass, diabetes medication gets added to the items because of his tobacco use. The series of ads prompts Oklahomans to realize the negative and life-changing health risks associated with tobacco use and call the Helpline for free assistance before it’s too late.
TV – Decisions
Social/Digital – :15
Social/Digital – :15 Stop Motion
Radio
Landing page
https://okhelpline.com/thinking-about-quitting/diabetes/
