081B-520039-10-OKC
OTH Positive Affirmations website experience/social
When staying tobacco-free means resisting constant temptation, generic motivation isn’t enough. Oklahoma’s tobacco-free community needed something personal, immediate and built for the moment cravings hit.
This landing page from the Oklahoman Tobacco Helpline, a program of the Tobacco Settlement Endowment Trust (TSET), delivered real-time, personalized encouragement through a quick interactive experience. Users received varied reminders about they’re own strength and tobacco-free journey that they could save for later or turn into a phone screen. Not generic platitudes, but relevant, timely support that met Oklahomans exactly where they were in their tobacco-free journey.
When Quitting is Hard
Pick a Card
