047-485106-10-OKC

Find Yourself in Oklahoma: Campaign

Why do we take adventures? It’s the discovery of new places, the escape from the routine, or the chance to feel like a kid again. This campaign presents Oklahoma as a unique and enchanting destination through a whimsical lens, blending charm and nostalgia while showcasing the state’s diverse landscapes and iconic sites. The audience embarks on a journey through Oklahoma in a fully animated stop-motion film, featuring endearing characters and a world made entirely of felt.

Bigfoot, the unexpected ambassador of this adventure, serves as a metaphor for Oklahoma. Misunderstood yet full of mystery and unexpected wonders, Bigfoot invites travelers to explore the state and discover more than the legends suggest. The campaign encourages a journey of self-discovery, with the tagline “Find Yourself in Oklahoma,” urging both visitors and locals to delve deeper into the state’s charm.

This concept speaks to the kid-at-heart, tapping into the universal desire for exploration and the excitement of uncovering something new. It’s crafted to leave adventurers of all ages with curiosity, excitement, and wonder. From the young to the young-at-heart, we welcome all to join Bigfoot on this delightful exploration of Oklahoma, encouraging them to embrace the adventure and find their own sense of discovery.

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