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SYF Eat Better Campaign – Meet Your Favorite Foods/Build Your Meal Campaign

Healthy eating doesn’t have to the boring or complicated.

Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET) showed Oklahomans what healthy eating actually looks like through a fully integrated campaign title Eat Better.

The campaign flipped common misconceptions about healthy foods upside down. They aren’t boring, tasteless, expensive and complicated. They’re mouthwatering, rich, affordable and easy. Because when you take away the preconceived thoughts about nutrition, it stops being something you should do and becomes something you want to do.

Tastes Like You Cooked All Day

Tastes Like You Cooked All Day (even though you didn't!)

Healthy. Tasty. Simple.

Tastes Like You Cooked All Day (even though you didn't!)

Eat Better Grocery Store Signage

Grocery Store Signage Mockup-all items

Need Healthy Dinner Ideas

Grocery Store Signage Mockup-all items