044D-484573-10-OKC

OTH Inside the Box Integrated Campaign

We set out to make an empathy-driven spot highlighting the Oklahoma Tobacco Helpline’s free benefits. After testing multiple concepts through social video, we learned cardboard boxes resonated with our target audience — so we ran with it and created a concept completely out of cardboard!

The Inside the Box campaign transformed this insight into a charming stop-motion narrative that brought the Helpline’s free resources to life, making the path to quitting feel less clinical and more human. By presenting support services through warm, handcrafted animation across TV, digital and social channels, the campaign broke down barriers and invited Oklahomans to take their first step toward a tobacco-free life.

TV – :30 

Digital Longform 

:15 Free Help

:15 Double Your Chances

:15 Stop Them In Their Tracks

Print Ad

Dr. Office Poster

Social Posts

Radio