In Oklahoma, 1 in 5 kids experiences secondhand smoke at home, exposing them to hundreds of harmful chemicals and fumes. Enter “The Cloud,” a compelling campaign for Tobacco Stops With Me designed to educate Oklahomans on the negative health repercussions secondhand smoke can have on children. We follow one young girl as she navigates the lunchroom, playground and doctor’s office with her smoke-stained plush cloud by her side. Her coughs and frequent absences illustrate the tangible toll of secondhand smoke, and the contrast between the plush toys brings life to the damning stat — reinforcing the urgent need for action.

TV – The Cloud

Social/Digital – Lunchbox :15

Social/Digital – Sick Day :15

Social/Digital – Routine :15

 

Radio

Outdoor

 

Print

SOCIAL