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SYF Drink Water – Skip The Sugar – Social
Sugary-sweetened beverages make a lot of empty promises … but don’t believe them!
Skip the Sugar from Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET) challenged the way Oklahomans think about water and sugary-sweetened beverages with a tips-focused social campaign. Skip the Sugar asked audiences to question why they buy into the false health claims of juice boxes, sports drinks and sodas, and prompted them to opt for water instead. The clever play on words, bright animations and tips positioned water as the clear choice.