022B-515203-10-OKC
Healthy Game-Day – Lo-Fi
Two Oklahoma rivals on one healthy mission.
Shape Your Future, a program of the Tobacco Settlement Endowment Trust (TSET), reignited a crowd favorite (and unexpected) partnership: Pistol Pete and Boomer teaming up to inspire healthier choices across the state.
Through social videos and digital content, the unlikely duo showed how small, everyday and sometimes quirky changes help them win on gameday. Each piece drove viewers to interactive game on ShapeYourFutureOK.com: a day-in-the-life of mascots prepping for gameday to spark friendly competition among the audience.