016B-522792-10-OKC

OKCMOA – Ansel Adams Campaign

The Ansel Adams creative execution was rooted in a deep respect for one of America’s most iconic photographers and environmental advocates. Inspired by Adams’ lifelong connection to nature, we sought to translate the textures, silhouettes and his landscapes into a visual identity that feels timeless, bold and modern. Across all spaces we prioritized a minimalist, intentional aesthetic that mirrors Adams’ meticulous precision, balancing elegance with clarity.

The design utilized a typographic system that bridges Adams’ era of prominence (1930s–1950s) with contemporary sensibilities. It offered crisp, highly legible forms along with structured elegance inspired by early 20th-century Italian typography. The resulting logo and visual identity echo Adams’ photographic style—bold, precise, and purposeful—while maintaining a strong connection to nature. The concept not only honors Adams’ legacy but also presents it in a fresh, modern context for today’s audience.